Just the Facts:
- The 2012 Ram 1500 Laramie Limited, which is aimed at “affluent pickup truck buyers,” will make its debut in February at the 2012 Chicago Auto Show.
- Pricing for the Laramie Limited, which goes on sale in the second quarter, has not been announced.
- The top-of-the-line Laramie Limited gets leather seats, ambient cabin lighting and a gauge cluster that says “Designed in Detroit.”
AUBURN HILLS, Michigan — The 2012 Ram Laramie Limited, which is aimed at “affluent pickup truck buyers,” will debut in February at the 2012 Chicago Auto Show.
Pricing for the Laramie Limited, which goes on sale in the second quarter, has not been announced. However, pricing is likely to start around $45,000. The 2012 Ram 1500 Laramie Longhorn, the current top-of-the-line model, starts at $44,120, including a $995 destination charge.
The range-topping Laramie Limited gets leather seats, ambient cabin lighting and a gauge cluster that says “Designed in Detroit.” It also includes a navigational radio, remote start, back-up camera, power adjustable pedals, heated steering wheel, front ventilated and heated seats and rear heated seats.
The Ram Laramie Limited will be available in 1500, 2500 HD and 3500 HD single- and dual-rear-wheel, crew cab and mega cab versions, along with four-wheel drive or two-wheel drive and short- and long-wheelbase models.
“Ram Laramie Limited offers customers an even wider selection of luxury models,” said Fred Diaz, president and CEO of Ram Truck Brand in a statement on Thursday. “We expect a lot of interest in the Laramie Limited.”
Earlier this month, Chrysler reported that Ram truck sales increased 21 percent in 2011 versus 2010. The automaker sold 257,610 Ram trucks in 2011 versus 212,952 in 2010. It did not break down sales by individual models.